How to choose keywords for external links

How to choose keywords for external links
If a website has three keywords, how to choose keywords for external links, choose the first, or the second, or the third, or all of them, or the primary and secondary choices. If the keywords are different, Is the effect the same?

First of all, you need to know what the brand word of the website is. For SEO blogs, the target keywords include "SEO" and "SEO optimization", but these keywords are only target keywords, not brand keywords. Personal blogs have only one brand keyword, which is your name. Brand keywords are more important than target keywords.

Secondly, you need to know which keywords are more important, and they are also the target keywords. There must be important, secondary, and unimportant. The external link is not only for importing traffic, but also a kind of promotion. If the website has Brand keywords, brand keywords must be the main keywords for external links. If there are no brand keywords, the more important target keywords are the main ones.

Friendly links are mainly based on brand words. Soft article promotion can be used as target keywords, and soft articles can also be used as target keywords. Some people may think that brand words cannot be imported in the early stage and the value is not high. This way of thinking is wrong. A website cannot Without its own brand word, just as a company does not have its own brand awareness, a company without visibility does not develop.

When making an external link, first consider the brand keywords, and then consider the main keywords. It is recommended that there be no more than three external link keywords.

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